Mobile Application Development Do’s and Don’ts

Mobile application development gives you the means to provide customers and clients with additional value, increase profitability and boost brand recognition. However, it’s not as simple as you might think. While developing a mobile application can be enormously beneficial, there are some important do’s and don’ts that you need to know before leaping in.

Don’t: Don’t ignore other markets in favor of just one. For instance, you should give consideration to developing both an iOS and Android app. Focusing on just one platform can help you reduce development costs, but you sacrifice potential profit and visibility in the process.

Do: Make sure that the app provides solid, reliable user functionality. While your goal should certainly be profitability, you must remember that your true focus should be providing the end-user with the experience they deserve. Rich graphics, solid functionality and reliable operation are the hallmarks of a great mobile app.

Don’t: During mobile application development and release, make sure you do not mix your mobile app with your website. While they can “touch” on each other, make your app a freestanding, feature rich entity all on its own. Remember – simplicity is the key to having a great app.

Do: Make sure you understand that the mobile environment is completely different from that of the World Wide Web (or any other environment for that matter). The app you develop needs to be designed for the lower-power processors of mobile devices, the smaller amount of screen real estate and the slower signals that mobile users must deal with when on the go.

Don’t: Don’t develop a game just for the sake of branding. Games are enormously popular, but they are not necessarily the best branding platform. Remember that players are going to focus on the game content, not your logo. Talk with an experienced designer to determine what the right direction would be for your mobile application development.

Do: Make sure that you develop and build in valuable, useful tools that your users really want. Bells and whistles are great, but no app will be successful if it doesn’t provide real tools that end users want to have. 

 

These are only a few of the important do’s and don’ts that you need to understand about mobile application development. A skilled design company can help you navigate these murky waters successfully and produce an outstanding app that offers value and profitability.

3 Mistakes to Avoid in Android App Development

So, you want to roll out an Android app and capitalize on the amazing growth the platform has experienced. Android app development can provide you with all the benefits offered by iOS, but allow you to take advantage of the global Android market, which has the potential to outstrip Apple’s platform as more and more people adopt it. However, while this can be a great move, there are a few mistakes that you need to avoid making. 

 

Choosing an Untried Developer

These days, it seems like Android developers are popping up out of the woodwork. However, while that’s a true testament to the power and potential offered by the platform, it doesn’t mean that all developers are the same. Android app development requires considerable skill, dedication and experience, and you won’t get those with a fly by night development firm. Make sure that the developer or development firm you choose has the experience necessary – look at their past projects and length of history to make an informed decision.

Rushing Development

While some apps take a short time to develop, you cannot rush perfection. You need to have patience, and you also need to make sure that the developer you choose is willing to take the time necessary to develop a high quality app. Rushed development leads to a wide range of issues, including stability problems, bugs and poor performance. You can’t expect an app like that to be successful. Moreover, consumers who download a lacking app will not be willing to risk trying another app from you – they’ve been burned once, so why do it again?

 

No Marketing Ability

Android app development is not a single procedure – it’s a manifold process. One of the key elements of that process is marketing. Choosing a mobile apps development company that doesn’t offer marketing for your app after releasing it into the wild is a sure route to failure. Think about it – do you know how to market that app? Do you know the best way to ensure that it gets good coverage and is placed in front of those most likely to download it? Chances are good that you don’t. Make sure you partner with a mobile apps development company capable of marketing your app after releasing it.

If you can avoid these three mistakes, you’ll enjoy the highest quality Android app development and the best chance of success after the release of your app.