Mobile Application Development Do’s and Don’ts

Mobile application development gives you the means to provide customers and clients with additional value, increase profitability and boost brand recognition. However, it’s not as simple as you might think. While developing a mobile application can be enormously beneficial, there are some important do’s and don’ts that you need to know before leaping in.

Don’t: Don’t ignore other markets in favor of just one. For instance, you should give consideration to developing both an iOS and Android app. Focusing on just one platform can help you reduce development costs, but you sacrifice potential profit and visibility in the process.

Do: Make sure that the app provides solid, reliable user functionality. While your goal should certainly be profitability, you must remember that your true focus should be providing the end-user with the experience they deserve. Rich graphics, solid functionality and reliable operation are the hallmarks of a great mobile app.

Don’t: During mobile application development and release, make sure you do not mix your mobile app with your website. While they can “touch” on each other, make your app a freestanding, feature rich entity all on its own. Remember – simplicity is the key to having a great app.

Do: Make sure you understand that the mobile environment is completely different from that of the World Wide Web (or any other environment for that matter). The app you develop needs to be designed for the lower-power processors of mobile devices, the smaller amount of screen real estate and the slower signals that mobile users must deal with when on the go.

Don’t: Don’t develop a game just for the sake of branding. Games are enormously popular, but they are not necessarily the best branding platform. Remember that players are going to focus on the game content, not your logo. Talk with an experienced designer to determine what the right direction would be for your mobile application development.

Do: Make sure that you develop and build in valuable, useful tools that your users really want. Bells and whistles are great, but no app will be successful if it doesn’t provide real tools that end users want to have. 

 

These are only a few of the important do’s and don’ts that you need to understand about mobile application development. A skilled design company can help you navigate these murky waters successfully and produce an outstanding app that offers value and profitability.